The Label.
The words on the package. What "supports," "clinically studied," and "free from" are permitted to mean under FDA rules, and what they leave out.
BEFORE YOU BUY
The label says it works. The evidence often doesn't. We check.
A daily 3-minute read that takes one wellness claim, product promise, or expert endorsement and checks it against the evidence, the regulation, and what the words actually mean.
Our own terms, on the record: no charge, and one click out.
Clinically studied botanicals that support immune health, recommended by doctors.
Under FDA rules, all three of those phrases are permitted. A manufacturer can print them after one small study of a single ingredient at any dose.
We read four kinds of claim
One pillar per edition. No claim gets covered twice.
The Source.
The study behind the claim. Who paid for it, how many people were in it, how long it ran, and what it actually measured.
The Expert.
The authority doing the endorsing. What the credential requires, and when "recommended" is a paid position.
The Trend.
The claim that keeps circulating. Where it started, and whether the evidence holds at the scale it is being sold.
Four verdicts, no hedging
Every edition ends on one of four words.
Then one line on what we would do standing in front of the shelf.
- Holds up
- The evidence supports the claim as written.
- Technically true
- Accurate, and far narrower than it sounds.
- Misleading
- The wording points somewhere the evidence does not go.
- Meaningless
- The phrase carries no regulatory or scientific content.
Audit us first
An edition is on the site, to be read the way we read a label. Three minutes, with every source named at the foot.